How Not to Approach an Independent Publisher

Plus a list of local, regional & unusual publishers for readers & writers to explore.

I’ve not been in this game long, it’s fair to say. What I really want to do is share a wonderful list of independent publishers with you, which I will. But I would like to ask you aspiring-to-be-published-writers to treat this gift with a little respect. Yes, the publishing world can feel like a pretty cold, heartless place to the novice writer. But make no mistake, the independent sector is run mainly on passion. These people will not get rich doing it, they will work their socks off, make a livable wage (hopefully) and reinvest most of the income in publishing more books.

The reason you may still find this world a little ruthless is because there are so many writers trying to get work published and many treat publishers like they have a lot of time on their hands. They really don’t. I went to a talk on the subject of approaching an independent in Sheffield last year. The speaker was Ra Page of Comma Press, a short story publisher based in Manchester.

He said: “People think publishers laze around reading manuscripts all the time. Reading manuscripts is what I do for fun in my spare time on holiday.”

He made several other excellent points which are worked in below and was also refreshingly honest about the lack of originality in the much of the content submitted to the press. Even from writers fresh off their Creative Writing MA.

So, a few important issues to think about.

Is your work finished? Many writers approach publishers with initial rough drafts. Some haven’t even finished the first draft. I sheet you not. Would you approach the curator of an art gallery with a half-finished painting? No. A publisher needs to know you are capable of finishing the job (by having finished it). Yes, lots of work, years of work, may have gone into that first draft. But you need to show the same passion and commitment to developing the work. You need to have sought out feedback, from a writing group, a creative writing tutor, or a friend/peer you can do an exchange with. You need to have re-researched, rewritten, learned to be less precious and capable of trimming some of the fat from the work. Yes, there will be more editing to come in the publishing process, but you give yourself a better chance the less work a piece needs.

Have you evolved as a writer? This goes in with the first point to some extent. There is skill you have naturally, but you must still hone your craft. Most published writers are over thirty. That’s because they spent their twenties developing. Yes, there are exceptions to the rule – S.E Hinton (who wrote The Outsiders and Rumblefish) was first published at age 17. Many writers pen a novel in their late teens or early twenties, but the writing and ideas often don’t have the maturity to make them publishable. Few people can make a full-time career out of fiction or poetry writing, so don’t think rushing to finish that novel will create you a ‘career’ as a writer. You need something else to fall back on anyway.

Leave your ego at the door. This goes with the first two points. “I am soo incredibly talented, these publishers should feel lucky to discover me as quickly as this.” Even though you’ve not completed the first draft/shown commitment to developing as a writer/shown you are an open, friendly person to work with and can accept criticism maturely? Publishers aren’t just dealing with your work, they will need to work with you as a person. You are not a genius waiting to be discovered, you are a work-in-progress. Progress takes time, elbow grease and co-operation.

Is your work right for this publisher? Every day publishers receive round-robin emails from writers trying to get published. They can see you are sending your cover email/sample etc. not only to them, but to a bunch of other very different publishers. This shows you haven’t taken any time to research what they publish, you’re just tossing an empty fishing line into a pond hoping something will bite. Suitability goes from the simple (Comma Press get sent novels and poetry, even though they only publish short stories), to the more complex – what style/themes/likely readership does this publisher favour? The best way to work that out is to read their stuff.

In this case it’s beneficial you discover them while still developing your work. It gives you time to research properly, go to independent book fairs, buy books, chat to them as a reader, be part of things. It is so much easier to say ‘I think my work is right for you’ if you can back it up with, ‘I read books x and z that you published a while back, I really liked them because…’

Of course you may already have your work ready, but still do research. Read samples, read their submissions guidelines, read press articles and reviews about their output. Treat them individually.

Are they accepting submissions? Some publishers only accept submissions at a certain time of year, or they may have a backlog of stuff ready to publish, or they can only afford to publish a small number of books a year. If the website says ‘we are not currently accepting submissions’ and you send something anyway it will likely be deleted. If you nag and pester they will likely not want to work with you anyway. It is often a waiting game, use the time as suggested above, research, read, go to book fairs, sign up to newsletters which will likely announce when submissions are open again.

Read their submission guidelines. Do they accept unsolicited work, or do you need an agent? Can you only submit at a certain time of year? Do they want a cover email first, or is it okay to send a sample with it? Everyone has different preferences, read the guidelines, then read them again. If they use a term you don’t fully understand, look it up. Bees Make Honey publish magic realism, lots of people seem to think this is a pretentious word for fantasy or paranormal. While there is crossover certainly, magic realism tends in our opinion to lean towards the metaphysical. While there are both ‘literary’ and ‘commercial’ versions of fantasy and paranormal, I don’t think magic realism exists in commercial fiction because it’s always complex. Tuck into Gabriel Garcia Marquez, Jorge Luis Borges or Yann Martel for more insight.

Never say you think your work is ‘perfect’ for a publisher, this sounds assumptive, they have their own unique wish list for work they want to publish. It’s a bit like a dating website. If someone says they want ‘tall, dark and handsome’ with ‘good sense of humour’ you may think you fit that bracket. But you may have a clownish sense of humour when they like dry humour, you might be prom-king handsome when they want rugged good looks. Independent publishers publish books they fall in love with. At least that’s what I do.

Make things easy for them. Soo many writers make basic mistakes like sending work in a sans serif font and not spacing it on the page. Sure, the reader can change these things according to their preference, but it’s the difference between a waitress offering you condiments when she delivers your meal, or just leaving you to work out where in the cafe the ketchup is. It’s better to show attention to detail. There are some great tips on small reasons agents and publishers reject submissions here on Flourish.

Don’t let the game ruin your self-esteem. For all I’ve said here, there is no magic formula to getting published. Don’t feel inferior because you maybe don’t have a Bachelors in English Literature and a Masters in Creative Writing. Don’t let pretentious types name-dropping Satre and Borges (sorry!) make you feel stupid. You can develop your writing talent without spending a fortune, it’s just more difficult and you need to be more wily. Mentoring from e.g. Flourish (yes, I’m bigging them up again. I know they’re worth it) is cheaper and more personalised than an M.A. Writing East Midlands (WEM) also offer mentoring schemes particularly tailored to those on a low income. All you really need to do is be pro-active and see what’s available.

But you will need to be tough and not take things personally. Remember lots of writers versus a few niche publishers. Expect Daisy Steiner’s classic refrain “Rejection! Rejection! Rejection!” It can be very draining, but it is not necessarily a reflection on you as a writer. You may eventually find the perfect match. Literary Agents are also on the whole, a good investment. They won’t taken money off you in advance, they usually take 15% of your royalties once published, so are invested in your success. They also often know the industry better than many publishers.

A List of Local & Regional Independent Publishers

Notes: I’m collecting & adding to this as I go along. If you have any suggestions pop the link in the comments or email fox.beesmakehoney@gmail.com

Some only publish electronically & some are magazines/e-zines. Some are just creative collaborations that will never be open to submissions, but this is as much a list for readers and fans as writers.

Miscellaneous Publishers (unique objects)

Tangible Publications

Miel

Panspermia Press

Here Comes Everyone/Silhouette Press

Short Story Publishers

Comma Press

The Alarmist (Literary Magazine)

Salt

Pewter Rose Press

Nine Arches Press

CB Editions

Route

Like This Press

Bamboccioni Books

Dog Horn Publishing

Celandor

Ghostwoods Books

Here Comes Everyone/Silhouette Press

Poetry Publishers

Skysill Press

Five Leaves Publications

Salt

Cinnamon Press

Shoestring Press

Soundswrite Press

Leafe Press

Nine Arches Press

CB Editions

Offa’s Press

Shearsman Books

Magma Poetry Magazine

Candlestick Press

Like This Press

Carcanet Press

Celandor

Longbarrow Press

Templar Poetry

Burning Eye Books

Longform Fiction Publishers (novels and novellas)

Tindal Street Press (now owned by Profile)

Open Books

Five Leaves Publications

Salt

Weathervane Press

Cinnamon Press

Pewter Rose Press

Bluewood Publishing

Route

Peak Platform

Carcanet Press

Bamboccioni Books

Dog Horn Publishing

Ghostwoods Books

Burning Eye Books

Non-Fiction Publishers

Open Books

Five Leaves Publications

The Professional & Higher Partnership

Route

Peak Platform

Comics/Graphic Novels

Factor Fiction

Dog Horn Publishing

Posted in Make Books, Writing Links | Tagged , , , , , , , , | 7 Comments

Start-ups – The Photo Parlour with Dan Wheeler

FickleTwin

Make images.

For our next jaunt in the series of Q&As with creative start-up businesses, we welcome to the blog Dan Wheeler. Dan has recently set-up a traditional photography studio in Derby, called The Photo Parlour.

What is the Photo Parlour?

The Photo Parlour is a small community based darkroom and studio to hire in Derby. We offer a space for traditional photographers to produce work, learn new skills and hone their craft. We have a studio for hire suitable for both analogue and traditional photographers as well as a small shop selling Photographic products such as film, paper, chemicals and cameras. There is also a gallery space displaying local photographers work.

What do you hope is the primary purpose of the business?

The primary purpose of the business is to provide a friendly space for traditional photographers to develop their own work and use facilities they might not have access to at home, as well as meet other photographers and show their work. Many photographers using film struggle to find processing facilities at a fair price and therefore end up leaving their lovely old cameras on the side to gather dust. I want to give those people the opportunity to get the most out of the equipment they love and develop their work in a comfortable and friendly environment at a fair price.

I will also be selling photographic products that are currently hard to get on the high street and running a range of workshops for film photographers, suitable for all levels and abilities.

How did the idea come about?

I set up a home darkroom in a cupboard kitted out with the abundance of equipment I have collected over the years, but the struggle for space (I’m quite tall so I couldn’t even stand up properly in there!) was always less than ideal. I also had no extraction so I had to be careful not to spend too much time in there for fear of passing out. I knew there were no communal facilities available to me locally which I could just pop to after work and in my free time, so I made do. I’ve also found since working in education that postgraduate students have found it difficult to access facilities to continue their practice. Of course the internet is a wonderful resource for those with no experience who fancy giving developing and printing a go at home, but a lot of my friends who have tried found the technicality of setting up enlarges and mixing chemicals quite daunting. A number of long-established and well equipped darkrooms have ceased trading in recent years and the decline of traditional photography has constantly been debated.

However recently film photography has enjoyed a bit of a revival, so to me it seemed like a perfect opportunity to start something up which gave myself and other people the facilities and the space to produce work.

Holly Booth Photography

Dan building The Photo Parlour © Holly Booth Photography

Have you found similar projects being run elsewhere?

I am aware of other darkrooms in the UK that provide similar services. Photographer Steven Taylor is currently setting up The Alchemists Workshop in the Lake district, which looks like a great space. There are also facilities in Nottingham at The Hopkinson Gallery and in Leicester at Fabrika. I have found that apart from the few exceptions most darkrooms are based in the south of the country. However, there are only a few darkrooms that provide regular workshops, film developing, printing facilities, products for sale and exhibition space.

What is your background in terms of photography & creative practice?

I’ve been using film since I was 15 years old when I was given a camera by my grandfather. I did an A-level in photography at college and learned basic developing and printing techniques. After that I pretty much taught myself and spent hours in the darkroom learning new skills and experimenting.

I fell into the same trap that many creatives do. I produced hundreds of prints in my spare time and kept them to myself, worried about what people would think of them. It’s only recently that I’ve plucked up the courage to display my work in local exhibitions. I feel that I’ve spent the last 13 years exploring the possibilities of traditional photography, now I feel it’s time to produce some real work and it’s great knowing I now have the space and the facilities to do it.

How are you funding the project?

Just before Christmas my mother passed away from a terminal illness at the age of 54. Before she passed away she decided that she wanted to give me the money that would have otherwise come to me after her death. I think she wanted to leave a legacy and know what the future would hold for me before she went.

When she first gave me the money I had two choices… buy a Leica camera or start a darkroom. I asked her what she thought I should do and she told me to start the darkroom. Wise words form a wise woman.

The darkroom would have been built regardless but might have taken much longer if it wasn’t for her. The Photo Parlour was built in her memory.

The build itself was all done by me with some help from my dad, my brother and my friends. Luckily, I worked in the building trade for a couple of years so I was able to put in partition walls and other structural bits and pieces myself. This cut down on the cost tremendously! If I’d have had to pay builders to come in and do it for me it would have cost a small fortune.

Horse

Are you a staunch traditionalist or do you dabble with digital as well? 

If I’m honest I’ve never owned a digital camera! When I was first studying photography, digital was in its infancy and the results where pretty poor compared to film. I decided to put all my efforts into hand making prints in the darkroom as opposed to producing mediocre inkjet prints in the editing suite at college. After college I just stuck to what I knew and kept practicing my printing in any available “darkroom” space I could.

In my work as a photo technician at Derby college I use digital frequently and I don’t really have anything against it. I think it’s an incredible tool for commercial work and it’s transformed the way that many photojournalists, fashion photographers and studio photographers work. It also enables people to submit work almost immediately which is incredible. I must admit that I occasionally use a digital camera to check exposure before committing to a shot on film, in the same way studio photographers used to use Polaroid.

In short, digital photography is a great commercial tool. It’s quick, cheap and easy, but I still don’t think you can achieve the quality, depth and tone of a traditional print using digital methods.

How do you see the future of Analogue Photography panning out?

I belive in the future of film photography so much that I’m willing to set up a business that is dependant on it!

Can you tell us a little about FORMAT festival & how The Photo Parlour was involved?

FORMAT 13 international photography festival is one of the largest independent photography festivals in the country. It’s an honour and a privilege to have it in Derby and it is spread all over the city. It shows work from internationally renowned photographers as well as exhibiting work by local artists and people who have taken part in various workshops throughout the festival. I have been lucky enough to run workshops in conjunction with FORMAT on Pinhole Photography and Cameraless Photography. The workshops have been a massive success, so far, and I’m looking forward to running more in the future and hopefully being involved in the next FORMAT festival.

Cameraless workshop

Can you recommend any good websites for traditional photography enthusiasts or enterprising creatives?

I can’t recommend the Ilford site enough! The Ilford company have been constantly putting traditional products first. They are currently setting up an “Artisan”page on their site listing Ilford approved darkrooms and tutors in which I will be included.

There are also great sites like Feature Shoot and Lens Culture which have incredible work going up everyday. I also enjoy The Film Shooters Collective who have shown me nothing but encouragement and support whilst getting The Photo Parlour running.

Last, but certainly not least, I’d like to mention Hatch’d Magazine. I know the lovely people who run it and I’ve been involved in creating content for them in the past, but without them The Photo Parlour would have little or no online presence! I’m useless with technology (hence why I’m setting up a darkroom) and social media so it’s been great to have their support online whilst setting the business up. They’ve made me realise how invaluable an online presence is!

The Photo Parlour had its grand opening on Friday April 12th from 7.30pm. We will now be running regular workshops at weekends and making the darkroom and other facilities available to hire in the evenings.

For more information go to:

photo-parlour.com

photoparlour.tumblr.com

twitter.com/ThePhotoParlour

facebook.com/thephotoparlour

or email: thephotoparlour@gmail.com

Many thanks to Dan for taking the time out to answer our questions. Please note all photographs are copyrighted & must not be reproduced without permission of the author.

© Lara Elliott

© Lara Elliott

Posted in Creative Start-ups, Make Images | Tagged , , , , , , , , , , , , , , | 1 Comment

Open Call – Memories of the Future – the Analogue meets Digital pop-up shop

OPEN CALL – ‘MEMORIES of the FUTURE’ – The Analogue meets Digital Pop-up Shop – Nottingham, UK – 8th -12th October 2013 – The Corner, 8 Stoney Street.

Memories of the Future will be a pop-up shop exploring the relationship between traditional analogue formats & the digital revolution within the independent creative sector. This will take shape as a retail space in an empty shop selling products by musicians, filmmakers, photographers, storytellers & artists. It will also form an exhibition space & a base for collaborative work between mediums and formats. We hope to bring together creative practitioners & start-up businesses from different fields to cross-pollinate skills, opportunities, resources & potential audiences. Our purpose is to explore how we can still use & treasure traditional artistic formats while also embracing & exploring the advantages of new media.

Retail

We are looking for products to sell in the shop that must fit the following criteria.

→ Music, photography, film, video, books or new media storytelling (including games & graphic novels). Art, design & illustration will be considered, particularly in terms of storytelling.

→ These products must be produced by an independent business or individual in the UK. We will favour businesses operating outside of the London orbit as we hope to promote regional creative communities.

→ Products can be either digital, analogue, or something of both. We hope to offer for sale a wide selection of vinyl records, paperback books & traditional photographs, as well as DVDs, digital music, ebooks & mixed media experiments that can be downloaded in store from our e-commerce site.

Exhibition

→ The New Media Writing Kiosk will showcase material which experiments with storytelling in digital formats – we’re interested in unusual use of web platforms, apps or interactive ebooks. The work on show will be on rotation throughout the week.

→ The Analogue Stack will exhibit classic, vintage and unusual curios in old formats, from cameras to games.

→ We plan to support new releases during the week with live music, screenings & performances.

If you have anything particular which fits these categories, or that you feel is very relevant to the overall theme, please don’t hesitate to ask us about exhibiting.

Workshops & Collaborations

We welcome suggestions for workshops & discussions during the week, which tackle issues & techniques pertinent to the debate. Our workshops will mostly act as taster sessions as they must work within the context of the shop & the materials we have available, such as pinhole photography & bookbinding. We would like an emphasis on D.I.Y ethos, providing ideas for low-cost alternatives to what can often be expensive ventures.

We are running a collaborative project during the week. Those involved will be asked to

→ Create fresh work under the theme of ‘Memories of the Future’

→ Work with a practitioner of a different medium (we will link up individuals if they wish)

→ Include both digital & analogue elements

The work will be exhibited in a suitable space as part of our wrap party on the final night of the pop-up.

The pop-up shop will take over The Corner project space in Nottingham for one week in October with an ongoing sister website selling products for a longer period. For queries/submissions please email Kirsty at fox.beesmakehoney@gmail.com

Subject to terms & conditions. Products will be sold on a sale-or-return basis within a time-limited period (likely 90 days to begin with). Where possible we intend to charge low commission on retail products (we have yet to set this, but it will be under 40%) & deal directly with those creating the products.

This project is still in the womb, we will update the website as developments occur. Follow us on Twitter  & Facebook to stay up-date.

Posted in Main Feed, Make Books, Make Film, Make Images, Make Media, Make Music, Memories of the Future - Analogue meets Digital | Tagged , , , , , , , , , , , , , | Leave a comment

Start-ups – Non-Fiction Micro-Publishing with Anthony Haynes

Make Books.

Next in our creative start-ups series we welcome to the blog Anthony Haynes, Creative Director of The Professional and Higher Partnership.

What sort of books do Professional & Higher Partnership publish & how long have you been trading?

We’ve been trading, first as an unlimited partnership and then as a limited company, for seven years. We publish books about higher education and about creative writing studies.

You describe yourself as a ‘micro-publisher’. How is this different to other small, independent publishers?

Primarily it’s a question of scale: so far we’ve published ten titles. Originally our use of the prefix ‘micro’ was just a way of being candid about that. But since I discovered that micro-breweries are often held in high esteem by beer drinkers, who value them for their distinctiveness and quality, we’ve use the prefix more proudly to indicate something analogous in publishing.

What was your experience of the publishing world before setting up P&HP?

I worked my way up in editorial in professional and scholarly publishing, first at Cassell and then at Continuum.

The publishing business can be a bit of a gamble, with large upfront costs & uncertain return. How did you fund the start-up & how do you keep the money flowing?

Yes, there’s a well-known joke that the best way to make a small fortune in publishing is to start with a large one. In truth, though, the upfront costs needn’t be astronomical. One ‘expert’ told me we’d need half a million pounds: well, that’s just nonsense.

We’ve followed a bootstrapping approach, financing our projects by re-investing profits. We also do some projects for other publishers and for universities in order to generate a steady flow of cash.

We don’t have any banks or venture capitalists breathing down our necks, so we can take a long-term view on return on investment: backlist potential (that is, the potential to keep selling over many years) is a prime criterion in our commissioning.

We’ve also enjoyed some success with selling rights, thanks to our representatives, Harriman House.

What are the main differences in publishing non-fiction, compared to fiction, for a small scale publisher? Do you think niche audiences are easier to locate?

I would hate to be focused on fiction. I’d think: How do we know where our readers are? And how do we reach them? Especially for literary fiction, where there’s little brand loyalty.

When we select our markets, our key criteria are that they must be (a) identifiable, (b) locatable, and (c) well networked – otherwise we won’t be able to market to them.

Do you use print on demand (P.O.D.) for your titles?

Yes, especially in America and Australasia, where we use Lightning Source.

In other territories we’ve reverted to a more traditional model. We use MPG Biddles as our main printer – they compete strongly on quality and cost and their customer service is excellent. Our distributor is Central Books, who provide a great service to small publishers.

How do you feel electronic publishing is affecting the non-fiction landscape?

It’s made it easier to export and it’s prolonged the life of the backlist. It’s also enabled library suppliers to offer a more diverse range of services.

I’m not sure that ‘landscape’ is still the best metaphor. I now find it more useful to think of publishing in terms of ‘ecology’: there are several systems – including self-publishing and open access – that interact in quite complex ways.

The interesting frontiers are now cloud libraries – we provide content to 24symbols, for example – and publishing to mobile devices, such as smartphones: we’ve just signed a contract with Snapplify to help develop our mobile strategy.

Your ebooks aren’t available through Amazon. Do you feel they have less of a stranglehold on the non-fiction ebook market?

I don’t think they have a stranglehold on anything. They’re the biggest player only because they do lots of things well. They’ve made books more discoverable and easier to obtain than ever before. But if they let up, they’ll lose market share.

In fact, a number of our e-books are available via Amazon’s Kindle store: it’s just that we tend to think of Kindle the way people used to think of the mass-market paperback – as the edition you do last, at the lowest price.

Our most important market is the international library market, where Amazon is much less important. Library suppliers such as Dawsonera, Ebook Library (EBL), Ebrary, Ebsco, and MyiLibrary are valuable clients for us.

Can you recommend any good websites for those looking into setting up as a publisher?

Many sites that provide news and views to established publishers would be useful for start-ups too. For example, Digital Book World and Scholarly Kitchen. And some sites aimed at self-publishers: for example, Self-Publishing Review.

I hope my own blog, Monographer would prove helpful! I discovered early on that it had a following amongst students on publishing courses and so I’ve provided a number of posts and links designed for people just starting out.

It also features Publisher’s Bookshelf – a set of reviews of useful resources for publishers.

Many thanks to Anthony for taking the time to answer our questions.

The Professional and Higher Partnership website

Monographer

Posted in Creative Start-ups, Main Feed, Make Books | Tagged , , , , , , , , | 2 Comments

Start-ups – Freelance Photography with Jon Davies

Portraits-51

Make Images

Continuing our creative start-ups series we welcome Jon Davies to the blog. He has kindly agreed to answer a few questions on setting up as a freelancer in the photography business.

How long have you been a freelance photographer & what sort of stuff do you do?

I’ve been doing various freelance photography work, as well as working for other studios, for around 5 years. I started my own business about a year and a half ago. I ended up putting it to one side for a while because I was offered a job managing another studio, which at the time seemed like a great opportunity. I left that studio in December last year and have re-launched Jon Davies Photography at the beginning of this year.

How did you gain experience in the field?

I first got into photography when I was 18 and just spent all of my time taking pictures on an old Olympus OM-1 film camera. I dread to think how much money I spent on film and processing, but it was a great crash course in how to take pictures. At that time I bought every photography magazine and book I could get my hands on and worked my way through all of the projects and ideas they had in them.

Professionally, I got my break into full time photography work at a portrait studio in Ruddington about 4 years ago. I started off as a photographer before working my way up to Head of Creative Arts. At this studio I was doing family portrait sessions all day every day, as well as using Lightroom and Photoshop to edit images. So it was a great way of gaining experience and actually working in the business.

Since then I’ve attended loads of training seminars by other photographers I admire, which is a great way to learn. When I became manager of the studio in Nottingham I learnt a lot more about the business side of the industry and marketing, which is absolutely invaluable for anyone wanting a career in photography. It’s a constant juggling act with having to run your business as well as actually taking photographs.

How did you fund setting up in the first place & what costs were involved?

Setting up has been an eye-opening experience. I went through the Princes Trust who run something called The Enterprise Programme which I’d highly recommend for anyone starting any business, whether that’s in photography or not. I managed to get some funding from them in the form of a loan, as well as loads of great advice and a personal business mentor.

The costs just add up and up as you’re starting out. Luckily, I already had a lot of my own equipment so this wasn’t a massive factor for me, but I’ve recently had to buy new studio lights which don’t come cheap. Most of the finance I received has gone into marketing, flyers, business cards, printing and postage! I don’t work from a studio so I’ve not had to worry about rent on premises. It’s something I think I’ll look into maybe a couple of years down the line, but for now it’s an expense I don’t need and really couldn’t afford. If you had to buy all new photography equipment, cameras, etc. I’d say the cost of starting up, without premises, would be close £10,000.

IMG_6223-2 IMG_9466

How do you discover clients & do you have any tips on garnering repeat trade?

I find most of my clients through word of mouth, recommendation, and networking with other businesses. I think the days of putting an ad in the yellow pages or a magazine and expecting customers to come to you are long gone. People are very savvy nowadays and have so many options that they won’t just respond to a print ad in the way they might’ve done years ago.

You need to be proactive in finding the right clients for you. With regards to getting repeat trade, if you provide your current clients with an amazing experience, great customer service and a fantastic product, they will talk about you to their friends and families and you’ll get repeat custom. A referral scheme doesn’t hurt either, so provide people with an incentive to recommend you.

Do you feel you’ve made compromises between doing the sort of work you really enjoy & taking on work which pays better?

Not really. I’m lucky in as much as I love photographing weddings, families, kids and bands, and that’s what I do for a living. Sure, some jobs are more exciting and creative than others, but I love what I photograph which is why that’s the kind of work I go out and look for. If I didn’t enjoy the work I was doing, I’d just go out and get another full time job which I don’t like but could just do my 9-5, then go home and forget all about it.

IMG_5302

How do you utilise social media networks?

I use Facebook and am reasonably active on it. I’ve linked my Facebook account into Twitter so it updates automatically when I post a status on my timeline, which is great because I don’t fully understand Twitter at the moment so rarely log onto my account. I’m sure Twitter has its place, I know a lot of other photographers who are very active on it and swear by it, but as yet I’ve not really discovered the benefit of it for my own business. My blog is where I post lots of recent shoots and articles and social media is where I publicise when I’ve put up a new post so it’s useful for that.

Can you recommend any websites which may be useful to photographers starting out?

There’s loads of great websites out there for people wanting to learn more about photography and how to run a business. The Professional Photographer Magazine website is great for inspiration and articles. The best online resource I’ve ever come across for anyone wanting to learn about photography is a site called CreativeLIVE. It features loads of amazing photographers providing seminars on a whole host of subjects, from photography techniques and Photoshop training, to marketing and branding courses. It really is an amazing site and the best thing about it is that it’s absolutely free if you watch the seminars whilst they’re on live!

 IMG_5444

“The thing to remember is that having a great camera doesn’t make you a great photographer in the same way that having a great car doesn’t make you a great driver.”

The digital age has made it a lot easier for people to take fairly good quality photographs themselves. How do you feel this has changed the industry & how do you justify the cost of your skills to clients?

This is probably the biggest thing that has changed the photography industry. The affordability of mind-blowingly good quality cameras is an amazing thing. However, it does mean that people are more inclined to take pictures themselves, or more likely to know someone who is a ‘photographer’. The thing to remember is that having a great camera doesn’t make you a great photographer in the same way that having a great car doesn’t make you a great driver. Photography is a trade and an art form and it’s something you have to work at to improve. I’ve spent years learning my craft and continue to undergo training to improve my skills at every available opportunity.

Most of my clients understand the value of professional photography. They’re not just paying for me to turn up and take some pictures of them and then printing them out at Max Speillman. They’re paying for my vision, the years of training, the cost of specialist equipment, the amount of money I spend on marketing, the quality of the products they receive, and (most importantly of all) the experience they get when they book a shoot with me.

How do you protect your intellectual property rights in a cyber world where it’s very easy to ‘borrow’ images?

When I post an image to my blog or Facebook page I don’t watermark them. My blog images are all contained within a border which has my logo on, but this would be pretty easy for anyone with a basic understanding of Photoshop to crop out. I see the images I post as a way of advertising what I do and I don’t want to spoil the impact with a big copyright symbol across them.

It comes down to respect really. I don’t expect my clients or other photographers to try to rip my images from my site or Facebook and most people have better morals than to do so. I do only upload web sized images as well so even if someone downloads them they won’t get a decent print, so I guess that helps. All of my images contain meta-data, so if anyone ever did take one of my images and used it for commercial purposes, it would be easy enough for me to prove ownership and copyright if it came down to it.

If someone wants a great quality print of an image I’ve created, then they can come to me for it and they’ll get a quality product, rather than some dodgy low resolution print they’ve done themselves at home.

Many thanks to Jon for taking the time to answer our questions. For more information you can check out the Jon Davies Photography website, or connect with him on Facebook & Twitter (@Capperture).

All images copyright © Jon Davies Photography

Commercial-34

 
 

Posted in Creative Start-ups, Main Feed, Make Images | Tagged , , , , , | 1 Comment

Book Promotion for the Awkward Literary Squad – Chapter Fifteen on Self-Publishing

20121203_144100

Make Books

Book Promotion for the Awkward Literary Squad – Chapter Fifteen on Self-Publishing

There have been various quotes in various high-brow media channels along the lines of ‘Self-publishing is all very well for commercial fiction, but it is no place for literary fiction.’ Complete with self-important snorting. This is a bit irritating, given half the reason for collective despair over tradtional publishers is their massaging every last penny out of celebrity autobiographies & the latest fad (see Waterstone’s large section at front of shop featuring not only E.L James but various copycats, it almost make you nostalgic for the Twilight era, eh?).

Before this great big band wagon really hit the road, the words ‘independent publishing’ meant small established publishers. And this was, and still is, very much a place for what folk like to call Literary Fiction. If you have a polished work & are thinking through the various routes, I’d still advise trying that pony. But please, please, do your research first. Look at who they publish, buy one of their books and read it even. Publishing is large upfront costs for certain return. These folk aren’t making a lot of money, they’re doing it for the love. Show respect by not approaching them until: a) your book is very polished; b) you’ve sussed out what they’re about & whether they even accept unsolicited submissions; c) you know all the gory, petty little details like what font/spacing/covering email you should use.

Anyway. I digress. The first problem with literary fiction is attitudes & misconceptions. The Lit Fic readers have a tendency to be snobby about self-publishing & the self-pubbing crowd tend to expect Lit Fic writers to be snobby. So you’re struggling with two prejudices. So a little extra common sense here – make sure you’re book is of exceptionally high standard in terms of editing & design… and be open-minded when interacting with other writers. While my novel Dogtooth Chronicals crosses various territories (environmental science fiction/dystopia/speculative/magic realism), I will admit between you and me, it’s fairly literary. It is character-driven, full of philosophical ponderings & explorations into the human psyche. It’s also full of dialect, very dark humour, swearing and drinking. I don’t expect A. S. Byatt to become my biggest fan.

But while most of my writer & reader friends tend to have read a fair few classics, they’re not literary types. Many prefer Fantasy, Sci-Fi, Crime & Romance. I don’t believe there’s a great divide between what is and isn’t literary (Philip K. Dick, Tolkien, Anne Rice all are, in my humbles), it’s just that commercial fiction (that which fits a formula & is easy on the brain) tends to be ‘genre’.

That discussion aside, how to promote the awkward squad who don’t fit neatly into any catagory?

I’ve mentioned previously techniques to find book blogs which may suit your niche by collecting sub-catagories & areas of interest. No book appeal to all readers, who is your target audience? What else do they read? Where do they live? Do they have a dog? Do they like knitting? Marketing your own work needs to be done in a personal way. There needs to be common ground. What works for another writer will not neccessarily work for you. And again, the market is saturated and many routes are exhausted. I was very excited to discover an e-zine called The Teeming Brain. It ticked so many of my boxes. I put in a request that they review Dogtooth Chronicals (along with a whole bunch of other sites I’ve never heard back from), months later they sent me a really nice reply saying “This looks great, but really sorry we’ve got too big a back log.”

This game takes dogged persistence. It will take a long time, but you need to keep pressing on. There are successful Lit Fic self-pubbers, I found an interview with US writer Terri Giuliano who has sold 90,000 odd books. There are a few tips in it on marketing & much discussion of the difficulty (like here)…

Selling Literary Fiction with Terri Giuliano Long on The Creative Penn

The Death of Literary Fiction on Indie Reader also mentions George Berger, who (with Midnight’s Tale) seemed to find success very accidentally. He’s worth looking up for the funniest author bio I’ve read & generally coming across as genial & self-deprecating. But examining the success of the successful for a pattern is a trail many have trod. There are connections, but ultimately no formula.

One issue with Lit Fic is whether the same play with pricing should be tested. Should we value e.g. a 700 page novel that took half a decade to perfect, at under a pound? On this subject the advice I’ve heard from many is start low in order to build an audience & then put it up to something more appropriate (but still under £5 for an ebook as they don’t incur the same costs as print). This technique is also used by specialist digital publishers Open Road when dealing with established literary authors trying to make a splash in e-publishing. I’ve reduced Dogtooth Chronicals to 98p at the moment to see if I can shift a few & get word going.

I’ve found a few places recommended for promoting literary fiction in general. I’ve yet to fully investigate but there is Awesome Indies, Book Slut which is a literary zine & HTML Giant which seems to be a literary blog you can contribute to yourself. (In that vein I recommend Flaneur Arts & Culture zine, which is also a bit more UK biased). Other general sites include Love Reading (UK) & The Millions but I’ve yet to see how these can be utilised by small-time publishers like myself.

As I’ve oft repeated (with melancholy refrain) most book promotion sites which welcome self-pubbed authors are mainly populated by said authors – the reason I’ve not found Authonomy very useful. Sure they’ve got loads of traffic, but if everyone is there to sell, you’re shouting into the void. And most of these folk are in the commercial fiction field, proffering the advice that to become successful you need to write lots of books. Fast. It is certainly worth dipping a toe in to test the water here & there, but these places will drain you.

So, where are the readers? Apart from on reputable book review sites (who likely already have a huge backlog of books to read) there are literary-specific social networks. The two biggest from what I can gather are Goodreads & Library Thing. The idea is to post about the books you read & hopefully find like-minded individuals. This is of course very time-consuming, I’m concentrating on Goodreads because there are actually people I know who use it. Happily Goodreads frown on the kind of blanket self-promoting that happens on other sites, though this makes it difficult to feel you can just ‘friend’ people who you can tell might like your book according to what they read. Anyway, I found this blog on How to use Goodreads. I’m still working on the etiquette of it all, but if you do join I am at www.goodreads.com/KirstyFox.

Through all this research (much of which was done during a critical bout of insomnia, bygones), I really feel like there needs to be a UK-centric home for independent literary ebooks. It probably exists, I just haven’t found it yet. Being the pro-active type, I’m tempted to make one. But it’s having the time to attend to it. I was considering a facebook group, but self-publishers tend to cluster-bomb these places regardless of their relevance.

….Five minutes later. What the hell, I’ll delete it if it becomes annoying! Come join this FB group Independent Literary Fiction in the UK & invite your friends too.

And please, if you have any recommendations for the Awkward Squad, please add them to the comments…

Posted in Main Feed, Make Books, Self-Publishing | Tagged , , , , , , , | 5 Comments

Knife & Folk – A Q&A with Sheffield’s Creative Events Collective

FBposter

Make Music. Make Images. Make Fun.

What is Knife & Folk?

Knife & Folk is a collective of like-minded people aimed at creating a platform and network for up and coming artists, musicians and independent companies. We aim to do this by curating events that can showcase the talented folk that are in our city & beyond.

What sort of events do you put on and what creative activity do you support?

We put on art exhibitions, gigs, crafts fairs and community workshops. We support most kinds of creative activity! It’s always good to get other people involved though. I think that’s when we realised just how many people there were in Sheffield that were trying to get noticed or just didn’t know what to do or where to go in order to network and showcase their work, we’re working towards changing that.

You’re based in Sheffield, a very culturally vibrant city. Has this had an influence on your company identity?

Yes it has, the name ‘knife and folk’ comes from Sheffield being well known for making cutlery. So from knife and fork we got to knife and FOLK – supporting local folk/people. We are also aware of many people trying to do independent and creative stuff; we love it and want it to flourish!

Where did you start with Knife & Folk? Was there an existing master-plan or did it come into being more through starting with one event & then evolving from there?

It started as a university project that didn’t quite fit into the marking scheme. There was a plan of sorts through the university brief but it expanded out of that box at a rapid pace and so developed from there. It was essentially a chance for one of the group to curate an exhibition which is something they have always wanted to do. We got a few people together and the first event was in April 2012 at APG works and since then it has evolved. We wanted to showcase work from the ‘little people’ instead of the people you hear about all the time. At the same time as unveiling underdog talent we wanted to support bigger and more important issues really, which is why all of our events try to raise awareness and money for charities. We have raised money for Amnesty International which is a human rights charity and our upcoming event in Feb will be supporting Sheffield Committee to Defend Asylum Seekers.

How did you fund the project in the first place (& any tips on how to keep going in a financial respect)?

Student loans mainly! We spent £100 on promotional items and since then, any money that we have spent to pay for events we have made back, any profit we have put back into the company. There are a number of funding schemes available to social enterprise start-ups. Both of the universities in Sheffield have enterprise schemes. There is also Sheffield Enterprise and the new Accelerate which is available to non-students. On a national scale, many banks can offer you business loans and there is Key Fund. But of course building a sustainable business model is always the most important thing!

What are the benefits of being a non-profit organisation?

It means you can be part of the 3rd sector which enables you to apply for grants (which we need to very soon!) and maximises the possibility of influencing communities and attracting volunteers. It also means that any staff have a set salary so an additional profit is put into the development of the company rather the endless chase of making more and more money for yourselves. This is how we hope to expand to include and help more folk!

Do you have any websites you can recommend to freelance creatives or start-up businesses?

Funding and Support – get money and advice!
Accelerate
Enterprise Sheffield
Key Fund

(Students look on your uni websites)

Online Retail – sell your stuff!

Folksy
Etsy
Big Cartel

Get involved! – other awesome creative collectives!

Reet Sweet
Bird’s Yard

Artificial Contructs
The Old Sweet Shop
Sheffield Antiques Corner & Corner Gallery

What do you have lined up for 2013?

Our next event is a 4-Day Valentines Special! It will be running from the 13th- 16th February at The Washington Pub in Sheffield (Fitzwilliam Street). The pub will be decorated with an exhibition by 18 local artists with its launch night on the 13th. Loads of live bands and DJs will be providing the entertainment. There will be 8 stalls of creative independents gracing the pub on Saturday daytime from 1-6pm. It’s all FREE entry! Oh, and you HAVE to check out our raffle prizes they are too good! For more details and line-up check out the Facebook event.

We are also getting excited about opening a bit of a permanent base and exhibition space in March (Hopefully!) So keep an eye on our facebook page for more details about that soon!
Facebook: Knife and Folk

Twitter: @knifeand_folk

Many thanks to the very friendly Knife and Folk.
Posted in Creative Start-ups, Main Feed, Make Images, Make Music, Make Things | Tagged , , , , , , , , , | Leave a comment